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Friday, July 22, 2011

Jets get new logos


In the next chapter of the return of hockey to Winnipeg, a logo had to be announced. A few days ago a logo leaked onto the internet. It was on the front of a t-shirt, which had many people questioning its authenticity. Today, we learned it was a leak. True North and Entertainment announced the logo on the team's website, as well as the secondary and wordmark logos. The logos here are obviously the one's they decided on.

Since being unveiled, there has been an interesting reception from fans. Some like the classic look to it, but many seem very critical. Some say it looks like it belongs on the cap of a beer. Others say it looks too much like the air force logo, that it is unoriginal and boring. Many people really wanted them to just go back to the same logo they had when they left for the desert.

What do I think? Even though I have been so happy about almost everything that has gone on during the return to Winnipeg campaign, I'm not with them on this one. It looks very bland to me. Its another circular logo on a blue jersey, the real fad of the past few years. Let me tell you the teams that have this: Buffalo, St. Louis (Alternate), Florida (Alternate), and Columbus (Alternate). That's a lot. I understand why they wanted to go for a new look, they want to sell more merchandise. I just think they could have done something better. Even some concepts I've seen have been more interesting. There are some rumors they may have an alternate next season that looks very similar to the old uniforms. I hope they do. Even though I may not be crazy about the logos, I'll still be supporting the Jets big time. Now we just have to wait for the jersey unveiling which we probably will have to wait a while for. GO JETS GO!

1 comment:

  1. Hey Jack,

    I saw your commentary on Youtube and checked out the blog. Thanks for your post... I'm a Canadian watching this from France at the moment - good to see a team back although it'd be nice to have Selanne back there too.

    Personally, I like the main logo (there's some small things that could be changed and it does have an obvious Reebok kind of look to it) and think it will look decent if on simple jerseys. But then I've always liked the RAF/RCAF roundel design - pretty classic. I hope they don't go overboard on the whole military thing though.

    It does seem to be a design that has divided opinion, in any case... Just for reference, here's how it looks on t-shirts (not bad in my mind; it sounds like the darker blue will be the home jersey colour):
    http://www.jerseycity.ca/istar.asp?a=65&image=/istarimages/mp/T5073-121TSCJET!CCM-8618.jpg
    http://www.jerseycity.ca/istar.asp?a=65&image=/istarimages/mp/T5073-121JETS11!CCM-8619.jpg

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